Marty’s Marketing Minutia – Detroit Auto Show Edition
It's a busy time of the year for automotive marketers, with Car-of-the-Year awards, auto shows and the marketing world's 800-lb gorilla, the Super Bowl. Find out more in this week's issue of Marty's...
View ArticleMarty’s Marketing Minutia – Huddle Edition
Automakers will be betting big on the Super Bowl but if the performance of their ads during the playoffs is any indication it could become the auto Stupor Bowl, cautions TheDetroitBureau.com in this...
View ArticleMarty’s Marketing Minutia – Hype and Hoopla Edition
The game gets closer and the hype gets louder. In this issue of Marty's Marketing Minutia, TheDetroitBureau.com's marketing maven catches up on Super Bowl hype, checks out the auto buzz in tinsel town...
View ArticleMarty’s Marketing Minutia – Monday Marketing Quarterback
Okay, so we know the Giants won the rings and Elli Manning was MVP. But let's get to the important stuff: which were the top-ranked automotive commercials in the Super Bowl. TheDetroitBureau.com's...
View ArticleMarty’s Marketing Minutia – Let the Game Begin
The hype has begun. Super Bowl XLVII is still ten days away, but the mega-million-buck auto ad brawl is already underway and some automakers hoping to score big in the game-day ad blitz are already...
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